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Bish Bash Bosh it

UK Lifebuoy Logo
Lifebuoy logo with a red background

Lifebuoy is back in the UK to help make handwashing and sanitising a simple part of everyday routines.

We’ve been keeping cleanliness front of mind since 1894 and today Lifebuoy is the world’s number one, best-selling germ protection soap*. So whatever you are doing, from shopping to working out at the gym, you can reach for our new range of hand sanitising and soap products to Bish Bash Bosh germs away.

Touch it, Wash it, Bish Bash Bosh it.

About Lifebuoy

The desire to be clean, active, and healthy is intrinsic to everyone – irrespective of age or economic status. Lifebuoy understands this, and has championed the cause for better health through hygiene for more than a century.

The driving force behind the Lifebuoy brand is its strong vision for more hygienic, healthy communities. To realise this vision, we look to consistently innovate and provide accessible Lifebuoy products to a wide variety of consumers.

This vision also commits the Lifebuoy brand team to act, with inspiring projects that motivate consumers to improve their hygiene behaviour.

Lifebuoy products

Since Lifebuoy’s launch in 1894, we have supported people in their quest for better personal hygiene. The classic red bar of soap and its distinctive medicated carbolic scent was synonymous with cleanliness throughout the twentieth century.

Today, the brand is so much more, with its multiple liquid hand washes and hand sanitisers which ensure daily hygiene and freshness for the entire family.

Lifebuoy's mission

We’ve long been taking action to ingrain good hand hygiene. Back in 1894, William and James Lever created Lifebuoy soap to ‘make cleanliness commonplace’. What started off as a simple handwashing programme has evolved into a mission to improve people’s hand hygiene and to advocate for better hygiene habits.

In 2020, we launched the Soaper Heroes programme to drive systemic change by ingraining the importance of handwashing in children. Our ambition is to advocate for greater emphasis on hand hygiene education in schools. In 2022 our Soaper Heroes programme reached over 71,000 children in the UK through partnering with the English Football League and Chance to Shine.

Lifebuoy is not associated with the Red Cross emblem or any Red Cross organisation.


Source: Based on NielsenIQ unit sales for the Skin Cleansing category (latest 12 months available) © 2022, NielsenIQ. Details available on []

Contact Unilever about Lifebuoy

If you have any questions or comments about Lifebuoy, please visit our contact page.

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