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Dirt is good

Persil brand logo
Three children holding sticks, out in a forest.

Remember when you were a child? How you were free to explore, returning home covered in dirt and other stains that you wore like the badges of an intrepid discoverer?

Persil is a global laundry brand, which emphasises its stain-removal technology. It is available in the form of washing liquids, capsules and powders and is effective with low-temperature washes. It is sold under the local brand names of Omo, Skip, Breeze, Ala, Wisk, Surf and Rinso in various markets.

As the first commercially available laundry detergent launched in 1909, Persil has been at the forefront of innovation for over a century, from playing a major role in abolishing ‘wash day’ at the turn of the century, which radically changed women’s roles and their working week, to being the first laundry detergent to feature a man in their TV advertising, breaking down gender stereotypes.

Throughout the years, the nature of our stains has changed but Persil has continued to lead technical invention to deliver the best cleaning results.

In 1903, Professor Herman Giessler and Dr Herman Bauer from Stuttgart produced the world's first soap powder with a bleaching agent – Persil. Just six years later in 1909, Persil was launched in the UK as the 'Amazing Oxygen Washer'.

The wash day revolution brought about a complete change in the way washing was done. From the mid 1920s Persil went on the road demonstrating results to entire neighbourhoods at a time. The 33ft road show caravan was kitted-out with everything from wash boilers to electric irons – all the latest mod cons to be found in any 1920s household.

In the 1930s, Persil employed "Expert Washers" to call upon more than six million people a year, showing them the best ways to use Persil and ease the weekly laundry burden.

Jumping forward six decades, in 1998 and 2000, Persil again changed the laundry market with the very first tablets and capsules, making washing clothes even more convenient for ever more time-poor households. Our Persil Small & Mighty range was launched in March 2007 - the UK & Ireland's first double concentrated liquid detergent.

Today, the latest addition to the portfolio is the new Persil 3 in 1 capsule, which is available in a 100% recyclable plastic-free pack*, and offers outstanding stain removal in a quick and cold wash**. Another addition are the Persil Ultimate Liquid detergents, available in three variants.

With a product to suit every consumer, Persil allows you to continue exploring and living life to the full, no matter how dirty you get in the process.

*excluding glues and varnishes

**vs previous capsule in plastic tub

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