Cleanipedia uses TikTok to tap into Gen Z’s spending power8 October 2024Unilever’s Cleanipedia brand continues to grow by providing advice and hacks via TikTok. Here’s how we’re using the platform to engage Gen Z consumers, a historically underserved and hard-to-reach group with increasing levels of disposable income.
Unilever’s new bite-sized ice creams tap into growing snacking trend8 October 2024The snacking category is growing, as consumers seek to have smaller, more frequent meals throughout the day. Responding to this trend, Magnum has launched its first bite-sized Bon Bons, joining Ben & Jerry’s in leveraging micro-formats.
Behind the scenes at the world’s No.1 fabric detergent25 September 2024Persil, also known as Dirt is Good, is the world’s No.1 fabric detergent, holding first or second position in all its key markets. In this interview, Tati Lindenberg, Senior Vice-President of Marketing, explains what it takes to create and maintain such a successful brand.
How Unilever’s implementing regenerative agriculture practices across 1 million hectares24 September 2024Changing how our ingredients are grown will help protect soil, preserve water, restore nature and build a more resilient supply chain. Learn how we’re working with farmers and partners to roll out regenerative agriculture across 1 million hectares globally.
Addressing the climate crisis: a unified approach from business and government 23 September 2024Combating climate change needs business and government collaboration. Our CEO Hein Schumacher and former UNFCCC Executive Secretary Patricia Espinosa, explain how working together will help unlock faster emission cuts.
Leading the next era of logistics: direct dispatch for efficiency28 August 2024Our new ‘direct dispatch’ model of shipping products from our factories to our retail customers is helping improve the efficiency of our logistics operation. Here we explain what benefits it delivers and where we’re rolling it out.
Unilever partners with Samsung to explore the future of laundry9 August 2024Unilever Home Care power brands Persil and Comfort are partnering with world-leading consumer technology and domestic appliance company Samsung.
What’s behind Unilever’s first half results?5 August 2024Our financial results for the first half of 2024 show that our volume growth has continued to improve. Here’s a look at some of the brands, categories and innovations driving that momentum.
The cutting-edge R&D driving product innovations and growth23 July 2024We go behind the scenes at key R&D sites in the UK to find out how our experts turn science into products consumers love – from the AI and robots wiping decades off our discovery time to the labs and manufacturing centre bringing innovations to market at speed.
Colman’s at Groundswell: Embedding regenerative agriculture principles across the supply chain9 July 2024Last week, on a warm and sunny day in Hertfordshire, our iconic condiments brand Colman’s pitched up their tent at Groundswell – the festival to be at for all things regenerative agriculture and farming.
The shine-boosting technology helping TRESemmé target 2024’s hottest hair trend9 July 2024Consumer demand for shiny hair is growing. And the latest line from TRESemmé uses an exclusive scientific discovery to deliver on this desire for an ultra-glossy finish. Here's how Lamellar technology and trendspotting shaped the launch.
5 of our biggest in-store activations this year5 July 2024The physical store plays a central role in the shopper and brand experience. In-store activations help to engage shoppers with our biggest innovations and new product launches, communicate our product superiority in a more interactive way and reinvigorate the categories we play...
Press centreRead press releases, download brand assets and find media contacts at our dedicated media resource