Since 1957 Dove has grown from a moisturising Beauty Bar into a global brand with a range of products including: body washes, facial cleansers, deodorants, shampoos, conditioners and all the stylish products you may need for your routine.
Dove aims to be an agent of change to educate and inspire everyone with a wider definition of beauty and to make them feel more confident about themselves.
The Dove difference
In 2004, Dove began its Campaign for Real Beauty, with the creation of the Dove Self-Esteem Project. Since then, the project has helped over 94 million young people in over 154 countries! The programme includes a variety of academically verified educational resources, taught in schools and in media in order to build young people’s self-esteem. Our global mission is to reach ¼ billion by 2030.
A compelling social mission
Campaigns such as Show Us, Reverse Selfie, Courage is Beautiful and Toxic Influence have contributed to Dove becoming one of the most decorated brands at the Cannes Lions International Advertising Festival. In 2023 Dove released Cost of Beauty, a campaign raising awareness of how harmful beauty content on social media is affecting kids’ self-esteem, and taking action with industry leaders to protect kids’ mental health.
Widening the definition of beauty
Dove is committed to widening the definition of beauty for every woman because real beauty comes in all ages, shapes and sizes. To help you enjoy your own beauty, Dove provides an extensive range of cleansing and personal care products including skin cleansing, skin care, deodorants and hair care that make a genuine difference to the condition and feel of your skin and hair.
We will continue to change beauty from a source of anxiety to a source of confidence for as many across the world.
Let’s Change Beauty
Latest Innovation
Dove has entered the whole body deodorant market with a new range designed to offer 48‑hour odour control and added skincare benefits across multiple body areas. Available in spray, stick and cream formats, the collection is formulated with nourishing oils, 25% serum or Vitamin B3, and is dermatologically tested, with fragrances including Lavender & Camomile, Raspberry & Rose, and Sea Mist & Peony.
Tailored to meet needs such as skin sensitivity and menopausal care, the launch brings new usage occasions and incremental growth opportunities to the fast‑growing whole body deodorant segment for UK retailers.
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