Clothes are more than just clothes. They have power to make you look and feel amazing. At Comfort we know how important it is to make those beloved items last. Comfort wants your clothes to look as amazing as you feel.
Comfort was the first fabric conditioner to be launched in the UK in 1969 and continues to be the market leader, with Comfort Blue Skies being the bestselling fabric conditioner in the UK*.
Comfort's brand has constantly evolved to meet the market needs. The nineties saw many changes to the Comfort brand: alongside a new logo and more modern packaging, the decade saw Comfort’s first fully biodegradable formulation in 1993, followed by the introduction of brand’s first hypoallergenic fabric conditioner in 1998.
In 2021, Comfort launched Comfort Ultimate Care. The range was a re-launch of the Comfort ultra-concentrated fabric conditioners, adding additional clothes care benefits, with unique Pro-fibre technology offering fibre protection, colour protection, and helping to retain the shape of clothes.
Comfort rich history of innovation continues to this day, with 2023 seeing Comfort’s concentrated fabric conditioners feature a new design with new 100% recycled and recyclable bottles**. Additionally, Stay Fresh Technology ensures that Comfort fabric conditioners provide 100 days of freshness and fragrance***.
*Based on AC Nielsen, MAT, 19th March 2023
**Excluding cap and sleeve
***With storage and line drying
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