Skip to content


Magnum Logo
Magum ice cream being covered in chocolate

Indulge with the tempting Magnum range – combining thick, cracking chocolate and smooth delicious ice cream.

Launched in 1989, Magnum was the first hand-held ice cream created as a premium ice cream for adults. Today, Magnum is a leading global brand, selling 1 billion units annually worldwide, and is the biggest of Unilever’s ice cream brands. The ice cream bars are made from quality ingredients to match their premium market positioning.

Magnum was launched in the UK in 1989 and in Ireland in 1990, making it the first widely available handheld indulgence ice cream in both countries. Since then, Magnum lovers have been treated to an array of delicious flavours such as Double Raspberry, Double Caramel, Pistachio, and White Choc Cookie.

2023 saw the launch of Magnum ice creams inspired by day and night. Enjoy Magnum Double Sunlover - thick, cracking chocolate with crispy coconut pieces, and velvety coconut ice cream, dipped in a sharp and fruity mango sauce – perfect for a Summer’s day. And for the night, indulge in Magnum Double Starchaser – decadent chocolate with crunchy popcorn pieces, and velvety popcorn ice cream, dipped in a gooey caramel sauce.

Together with the Rainforest Alliance, Magnum has added another layer of pleasure. Working closely together, we aim to bring pleasure to thousands of cocoa farmers, their families and the environment: 100% of the vanilla extract in our flavouring and 100% of the cocoa beans we use are grown responsibly on Rainforest Alliance Certified farms.

Contact Unilever about Magnum

If you have any questions or comments about Magnum, please visit our contact page.

Back to top