Indulge with the tempting Magnum range – combining thick, cracking chocolate and smooth delicious ice cream.
Making chocolate history
Magnum was first launched in the UK in 1989 and in Ireland in 1990, making it the first widely available handheld indulgence ice cream in both countries.
Today, Magnum is a leading global brand, selling 1 billion units annually worldwide, and is the biggest of Unilever’s ice cream brands. The ice cream bars are made from high-quality ingredients to match their premium market position and include an array of delicious flavours such as Double Raspberry, Double Caramel, Pistachio, and more recently Blueberry cookie.
Image is from the Unilever Archives: Magnum Ego ad 1998
For pleasure seekers
2024 saw the launch of Magnum’s first-ever ice cream and sorbet duo with mood-inspired flavours: Euphoria Pink Lemonade and Chill Blueberry Cookie. Euphoria Pink Lemonade features a raspberry sorbet core, wrapped in lemon-flavoured ice cream, and enrobed in white chocolate, studded with popping candy. Chill Blueberry Cookie, meanwhile, has a blueberry sorbet core, encased in vanilla biscuit-flavoured ice cream, dipped in vegan milk chocolate with cookie pieces. Both are perfect for any mood!
A future we care about
Together with the Rainforest Alliance, Magnum has added another layer of pleasure. Working closely together, we aim to bring pleasure to thousands of cocoa farmers, their families and the environment. Today over 98% of Magnum cocoa beans are sustainably sourced from Rainforest Alliance Certified™ farms.
Magnum is hitting the sweet spot with Gen Z consumers by leveraging social media insights to understand what consumers want. From premium products to pop icons, find out how the Power Brand is tapping into the zeitgeist to win new audiences.
Fresh from her keynote address at the Cannes Lions International Festival of Creativity, Esi Eggleston Bracey, Unilever’s Chief Growth and Marketing Officer, discusses how we’re transforming our approach to marketing to deliver what we call Desire at Scale.
