In the UK & Ireland, Domestos has provided families protection from harmful germs for almost a century, and was acquired by Unilever in 1961.
Domestos has the lasting power to eradicate all known germs, offering people peace of mind when tackling germs, and responsible advice for establishing sensible home hygiene regimes. From its original incarnation as liquid bleach, the brand has been extended and developed to offer a variety of products and fresh fragrances.
Our Story
The story of Domestos started in a garden shed in Newcastle, U.K. in 1929. The brainchild of 25-year-old dental mechanic, William Handley, who sold his solution of sodium hypochlorite door-to-door for use as a steriliser and drain cleaner. By 1952 Domestos was gaining significant market momentum, being sold under the slogan “Kills All Known Germs”. Acquired by Unilever in 1961 the expansion of our product offering, and global footprint began.
Milestones and Impact
From a garden shed in 1929 to a global hygiene champion, Domestos has made powerful strides in improving sanitation:
1929: Domestos launched in Newcastle by William Handley, selling disinfectant door-to-door.
1950s: Supported health education campaigns, including polio vaccination.
2012: Partnered with UNICEF to tackle global sanitation challenges.
2018: Enabled over 16 million people to gain access to a toilet.
2024: Helped 59 million people access clean, safe sanitation.
Latest Innovation
Domestos Bleach Foam is the latest breakthrough in toilet and bathroom cleaning. Combining the trusted power of Domestos bleach with a thick, expanding foam, it delivers superior stain removal and whitening - even in the hardest-to-reach places. Its 360° upside-down spray makes cleaning under toilet rims, behind taps, and around sinks effortless.
One bottle of Bleach Foam lasts as long as two bottles of thick bleach, offering both efficiency and convenience. With a refreshing mint fragrance and powerful germ-killing action, it’s redefining how households tackle hygiene.
