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Knorr takes masterbrand status online

Knorr, the number one food brand from Unilever UK, is re-launching its website as part of a wider marketing strategy for 2013 communicating the brand’s quality and taste credentials as a cooking masterbrand.

Unilever launches app in celebration of 125 years

Unilever Archives– the Port Sunlight-based team of archivists responsible for preserving the company’s history – today has launched Unilever’s first corporate history app, Port Sunlight: Walking with William Lever, as part of the celebrations marking 125 years since William Lever began building the Port Sunlight works.

Knorr stirs up the gravy train

As the first jelly gravy to be introduced in July 2012, Knorr Gravy Pots present one of the most innovative entries into the Gravy market in recent years and are already worth an impressive £2.7 million , taking 2% of Total Gravy.

Port Sunlight anniversary

Today the manufacturer, which employs around 2,000 people in Port Sunlight, announced that for the first time, its brands will join in the Port Sunlight Festival.

Alberto Balsam Honey and Almond

Alberto Balsam is set to extend its portfolio this month by adding new variant Honey & Sweet Almond to its popular shampoo and conditioner range.

Bertolli relauches TV ad

Bertolli, the best-selling olive-based spread from Unilever UK, is re-launching its successful ‘beach scene’ TV ad. The creative will air from July 2013 and take the same format as the original 2006 run.

Bertolli strengthens taste credentials

Bertolli, the best-selling olive-based spread[1] from Unilever UK, has been awarded the Good Housekeeping stamp of approval, having achieved an overall score of 82% in consumer research. [1] IRI value sales May 2013.

Comfort & Persil royal heir pack

Unilever UK is set to launch commemorative packs of its iconic mother and baby laundry brands, Comfort Pure and Persil Non-Bio Powder, to celebrate the birth of the royal heir. Available for retailer orders the day after the birth is confirmed, the limited edition packs will be available across all channels whilst stock lasts on a flow through basis*.

Elmlea whips up fresh new pack design

Elmlea, the dairy cream alternative brand from Unilever UK, has refreshed its entire portfolio with a bright new pack design. The refresh is being supported with a six figure marketing spend and is available to retailers now.

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