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Simple unlocks category growth with innovative active skin barrier care Repair+ range

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Simple is set to significantly drive premiumisation and shopper engagement within grocery aisles with its Simple Active Skin Barrier Care Repair+ collection.

Simple repair+ range

Launched within the premium range from Simple, this advanced portfolio leverages pioneering SkinTwin™ science to empower the skin’s natural repair processes, presenting a substantial opportunity for retailers to capitalise on growing consumer demand for efficacious and trusted skincare solutions. Simple, recognised as the number one face care brand in the UK[a], continues to build on its leadership in sensitive skincare.

The new Simple Repair+ Range includes the:

  • Repair+ Cream Cleanser
  • Repair+ 11% Pro-Ceramide & Omega Serum
  • Repair+ Rich Cream

Each offering a more efficacious formulation with a higher concentration of active ingredients compared to entry-tier products from Simple. This strategic launch directly addresses the evolving consumer landscape, where shoppers are increasingly seeking advanced solutions which do not irritate.

Simple repair+ rich cream

Simple, with over 60 years of expertise in sensitive skincare, is uniquely positioned to bridge this gap and guide shoppers towards higher-value purchases.

Following a successful initial campaign in November that showcased the hero Repair+ Serum with impactful educational POS at fixtures in-store and digital screens highlighting SkinTwin™ science, Simple is significantly increasing its investment in shopper marketing for 2026.

Simple repair+ 11% pro-ceramides

We have invested a substantial shopper budget this year into enhancing the in-store experience. Our focus is on turning up at the fixture with innovative, educational POS and regime-driving trays that encourage shoppers to explore and adopt additional steps in their skincare routine, such as serums. This not only elevates the shopping experience but directly contributes to increased basket size and category value for our retail partners.

Katrina Hamill, Shopper Marketing Manager of Beauty & Wellbeing at Unilever

The brand will be rolling out its second marketing burst for the range from the end of January through April 2026. This comprehensive ATL campaign, with a strong social-first focus, will hero the Repair+ Serum and celebrate 'perfect pairings,' positioning SkinTwin™ science as the ideal partner for individual skin needs. To further accelerate trial and new customer acquisition, Simple will be running active-sell activities, including in-store sampling and trial opportunities, particularly for the Repair+ Serum format. This proven strategy is designed to bring new shoppers into the premium skincare segment and foster brand loyalty.

The Simple Active Skin Barrier Care Repair+ Range is available through a range of retailers, including Boots, Superdrug, Tesco, Sainsbury's, and Asda.

[a]

©2025 NIQ data, Unit Sales, Face Care (client defined) w/e 04.10.2025 (GB)

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