Nothing brings people together like the thrill of the game and the joy of a shared meal and the UEFA Women’s EURO 2025™ is set to bring more people together than ever before. It’s anticipated that a record-breaking 500 million online viewers[a] worldwide will tune in to support their favourite teams and players whilst the tournament takes place in Switzerland throughout the month of July.
With BBQ’s a cornerstone of summer and sports celebrations, Hellmann’s delicious and tangy flavours will ensure that no meal is left on the sidelines. As people gather with families and friends to watch the action unfold, Hellmann’s will be providing everything that fans need to bring game-changing flavour to their BBQs. From rich & creamy mayonnaise to tangy garlic & herb sauce, add that extra creamy flavour to your favourite BBQ ingredients turning every match day gathering into an unforgettable and tasty experience.
To bring the game-changing energy from the pitch to fans at home, Hellmann’s have enlisted the support of celebrated football stars including Germany’s Jule Brand, Austria’s Manuela Zinsberger, England’s Alessia Russo, and Spain’s Alexia Putellas; along with the most capped national player for the Czech Republic, Petr Cech, and renowned Greek Chef Akis Petrezikis.
England’s Alessia Russo said “The biggest moments in football happen when you step up and make a difference – that’s how England became champions at the UEFA Women’s EURO 2025. This summer, whether we’re chasing another title on the pitch or fans are creating unforgettable matchday BBQs, it’s all about bringing people together. That’s why I’m excited to partner with Hellmann’s – inspiring everyone to bring out the best for their BBQs while we push to bring out our best on the pitch!"
Alongside an all-star lineup of ambassadors, Hellmann’s is bringing the EURO action closer to fans through limited-edition products with “scan to win” QR codes giving them the opportunity to win official merchandise, match day tickets, delicious BBQ spreads, and money-can’t buy experiences.
Claire Racklyeft, Foods Marketing Director & Condiments Lead UKI, Unilever said: “We believe that football and food have the power to unite people like nothing else. Continuing our successful partnership last year, we’re thrilled to be named as the Official BBQ Partner of UEFA Women’s EURO 2025. Hellmann’s is here to turn every matchday gathering into a game-changing celebration. Whether it’s at the stadium or at home, Hellmann’s is proud to play a part in making every bite as exciting as the game itself.”
The partnership is supported by a large-scale campaign taking place throughout the UEFA Women’s EURO 2025™, across TV, out-of-home, in-store and on social.
A UEFA Spokesperson added: “As ever, food is an integral part of fans’ match day experiences, so we’re so pleased to be continuing our partnership with Unilever Nutrition brands. Women’s football is only continuing to grow and with Unilever’s brands reaching billions of people every day we’re excited to bring the energy of the UEFA Women’s EURO 2025 to people as they come together this summer.”
Join the game-changing movement
Stay tuned for exclusive BBQ content, giveaways, and matchday surprises by following @HellmannsUK on social media and visiting Home | Hellmanns.
Cumulative live viewership based on 2022 viewing numbers and UEFA’s growth prediction.