Unilever and Boots have extended their partnership for another year as they provide critical support for The Hygiene Bank to tackle hygiene poverty in the UK.
With one in five of the UK population currently living in poverty - 4.3 million of which are children , partnerships like this remain crucial. This year’s partnership will see the initiative hit a significant milestone – surpassing the one million donations mark – as it continues to provide people with access to basic hygiene products at home.
The You Buy, We Donate campaign, running from 5th July – 30th August, will see one hygiene product donated to The Hygiene Bank for every two selected Unilever products purchased either in-store or online at Boots in the UK.
In the last year, The Hygiene Bank has experienced a 96% increase (1,283) in community groups on the waiting list to receive services to access basic hygiene products, such as soap, shampoo, and deodorant, highlighting the increased pressures due to the cost of living. This campaign gives people access to some of the UK’s leading brands including Dove, TRESemmé, Radox, Lynx, Shea Moisture, Simple and Sure.
The partnership supports Unilever’s ambitions to act through its brands to improve the health and wellbeing, and advance equity and inclusion of one billion people per year by 2030, as well as ensuring any residual stock goes to a well-deserved home. The collaboration also drives much needed awareness and sparks new conversations around the issue of hygiene poverty.
You Buy, We Donate will be supported with an even bigger and better digital activation plan this year across online, social and the Boots app. Branded POS, including FSDUs, gondola-ends and window takeovers will also be activated in 1,063 stores to drive customer visibility and raise further awareness of the campaign.
About The Hygiene Bank:
The Hygiene Bank is a grass roots, community initiative giving free access to hygiene, personal care and household cleaning products to those of us who need them across the UK and Ireland. Founder of The Hygiene Bank, Lizzy Hall, started the people-powered charity after watching the film ‘I Daniel Blake’ which showed hygiene and personal grooming products were not easily available through foodbanks. The Hygiene Bank believes feeling clean should not be a luxury or a privilege for anyone in our society. Its network of nationwide Local Projects exist to ensure those living in poverty have access to basic hygiene products. For more information about The Hygiene Bank, please visit www.thehygienebank.com