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ASM Global UK Announces Partnership With Unilever


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The World's Number One Hygiene Soap Brand1, Lifebuoy, to Be The Official Partner of Venueshield in the UK

(August 2021) - ASM Global, the world’s leading producer of live entertainment experiences, is proud to announce a multi-year partnership with Unilever brand Lifebuoy, the world’s number one hygiene soap brand1 as the official partner of VenueShield across its portfolio of UK venues.

We have been working hard behind-the-scenes to ensure that when the time comes, you can visit us with confidence. Our VenueShield programme is at the heart of this effort, providing a comprehensive, best-in-class hygiene protocol that is in practise at more than 325 ASM Global facilities around the world.

As well as working in collaboration with the Venueshield programme to remind guests to regularly sanitise their hands, Lifebuoy branded dispensers will be positioned throughout the arenas and theatres to make it easy for visitors, staff & artists to sanitise their hands as they move around. The partnership will also include onsite branding and activations to encourage hand hygiene as well as to inspire confidence in returning to live events in the UK.

Commenting on the partnership, Stephen Tyldsley, Estates Director at ASM Global said: “We are working together to provide the highest levels of cleanliness and hygiene. As the UK’s number one hygiene brand, Lifebouy is the perfect VenueShield partner across our UK portfolio. Visitors will notice brand visibility in the form of hand sanitiser stations and public safety signage reminding guests to regularly sanitise their hands throughout the venue.”

Benoit Roger-Marchart, Managing Director, Lifebuoy UK & Ireland said: “We’re all looking forward to a return to live events, and we all need to play our part in helping to keep everyone safe. Evidence shows that regular hand sanitising continues to be one of the most effective measures at helping to keep COVID-19 at bay. By supporting ASM Global and its guests through their VenueShield programme with our state-of-the art dispensers we’re able to provide people with the reassurance they need to get back to the excitement of live events and concerts.”

For more information on the VenueShield programme and how it can help keep you safe in returning to live events, please visit:

For further information, please contact:





About ASM Global
ASM Global is the world’s leading producer of entertainment experiences. It is the global leader in venue and event strategy and management – delivering locally tailored solutions and cutting-edge technologies to achieve maximum results for venue owners. The company’s elite venue network spans five continents, with a portfolio of more than 325 of the world’s most prestigious arenas, stadiums, convention and exhibition centres, and performing arts venues. For more information, please visit

About Unilever
Unilever is one of the world’s leading suppliers of Beauty & Personal Care, Home Care, and Foods & Refreshment products, with sales in over 190 countries and products used by 2.5 billion people every day. We have 149,000 employees and generated sales of €50.7 billion in 2020. Over half of our footprint is in developing and emerging markets. We have around 400 brands found in homes all over the world – including iconic global brands like Dove, Lifebuoy, Knorr, Magnum, OMO and Surf; and other brands such as Love Beauty & Planet, Hourglass, Seventh Generation and The Vegetarian Butcher. Our vision is to be the global leader in sustainable business and to demonstrate how our purpose-led, future-fit business model drives superior performance. We have a long tradition of being a progressive, responsible business. It goes back to the days of our founder William Lever, who launched the world’s first purposeful brand, Sunlight Soap, more than 100 years ago, and it’s at the heart of how we run our company today.

The Unilever Compass, our sustainable business strategy, is set out to help us deliver superior performance and drive sustainable and responsible growth, while:

  • improving the health of the planet;
  • improving people's health, confidence and wellbeing;
  • contributing to a fairer and more socially inclusive world.

While there is still more to do, we are proud to have been recognised in 2020 as a sector leader in the Dow Jones Sustainability Index and - for the tenth-consecutive year - as the top ranked company in the 2020 GlobeScan/SustainAbility Sustainability Leaders survey.

For more information about Unilever and our brands, please visit

About Lifebuoy
Lifebuoy is the world’s number one hygiene soap1, sold in nearly 60 countries. Through the Lifebuoy brand, we aim to make a difference by creating quality, affordable products and promoting healthy hygiene habits. Since 2010, we have reached over 1 billion people through our handwashing programmes.

The desire to be clean, active and healthy is intrinsic to everyone – irrespective of age or economic status. We understand this and Lifebuoy soap has championed the cause for better health through hygiene for more than a century.

An inspiring vision for more hygienic, healthier and ultimately more vital communities is the driving force behind the Lifebuoy brand. To realize this vision, we look to consistently innovate and provide accessible Lifebuoy products to a wide variety of consumers. The vision also commits the Lifebuoy brand team to visible action, through inspiring projects that motivate consumers to improve their hygiene behaviour.

Since the launch of the Lifebuoy brand in 1894, we have supported people in their quest for better personal hygiene. The classic red bar of soap and its distinctive medicated carbolic scent was synonymous with cleanliness throughout the twentieth century. Today, the brand is so much more. With its many soap variants and specially designed body washes. These, along with the range of liquid hand washes and hand hygiene gel, ensure daily hygiene and freshness for the entire consumers both in and out of the home.


Calculation based on Nielsen unit sales information for the total markets (approx. 40 countries). Latest 12 months available. Details available on request.

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