The Vegetarian Butcher powers plant based Rebel Whopper® at Burger King

Today, Burger King® is announcing that the Rebel Whopper® has arrived in restaurants across the UK. The Home of the Whopper® is hopping on the plant-based bandwagon with flexitarians now given the choice to go the meat-free way, with all of the signature Whopper® goodness.

vegan plant based news BK rebel whopper

The indulgent Rebel Whopper® consists of a juicy flame-grilled, 100% plant-based patty. All the treat, with none of the meat.

Katie Evans, Marketing Director of Burger King said, “Although we’re arguably late to the plant-based party, this really is a game changer. We’ve been working on this product for a while, it was important we perfected the taste to be virtually indistinguishable from the signature Whopper flavour® and we’ve done it, so we’re incredibly excited to bring the Rebel to the UK.”

The patty, powered by The Vegetarian Butcher, is cooked using the same-style broiler as meat products to create the signature flame-grilled flavour. So, whilst the patty itself is completely plant-based and made from sustainable soy, the Rebel Whopper® is neither strictly vegetarian nor vegan.

Hazel Detsiny, VP Marketing Foods & Tea, Unilever UK & Ireland said, “We believe that plant-based foods taste just as good as meat-based foods – and the Rebel Whopper is a bold and juicy product that is perfect for meat lovers who want to cut down on meat, without compromising on taste.

At The Vegetarian Butcher we offer delicious plant-base alternatives to popular meat dishes including beef, pork, chicken and fish. Powering the Rebel Whopper is a fantastic step towards our goal to become the biggest butcher in the world.”

Toni Vernelli, International Head of Communications and Marketing at Veganuary, said of the Rebel Whopper®:

“For all of the important issues that Veganuary - and most vegans - are trying to address through their food choices it makes absolutely no difference whether the plant-based patty is cooked separately or on the same grill as the meat.

What does make a big difference to animals and the planet is when meat lovers choose a plant-based menu option, enjoy it and then order it again. And that’s exactly who Burger King’s plant-based burger is aimed at, non-vegans who want to reduce their meat consumption for health or environmental reasons, or are considering going vegan.”

Flexitarians around the UK, rest assured – the Rebel is here.

Explore more on these topics:
Back to top

CONNECT WITH US

We're always looking to connect with those who share an interest in a sustainable future.

CONTACT US

Get in touch with Unilever PLC and specialist teams in our headquarters, or find contacts around the world.

Contact us