Dove supports 100 Leading Ladies photographic exhibition

October 01, 2014: Dove is delighted to be supporting ‘100 Leading Ladies’, a photographic exhibition being held at London’s Somerset House from 2nd to 26th October 2014. The exhibition celebrates the achievements of senior women drawn from many different walks of life that provide inspiring role models for young girls. To celebrate the exhibition, Dove will host an evening event on the 6th October, where inspirational women, including those pioneering the work of the Dove Self Esteem Project*, will share their stories.

Dove believes how women feel and talk about beauty has a profound effect on the self-esteem of girls around them. Global research** from Dove reveals that 6 out of ten girls withdraw from participating fully in life’s activities because they don’t like the way they look. The research also found that when girls feel they have a positive role model, they are less likely to let anxieties about looks hold them back, with 65% describing the women they look up to as confident.

The Dove 100 Leading Ladies event will bring together key thought leaders and champions of girls and young women including Dr Susie Orbach and Dr Philippa Diedrichs of the Centre for Appearance Research. They will discuss the issue of low body confidence and the impact women’s relationship with their own beauty has on young girls around them. The aim of this event is to inspire people to play their part in helping the next generation grow up free from beauty-related anxieties and confident to reach their full potential in life..

The 100 Leading Ladies exhibition and book project has been produced by award-winning international photographer Nancy Honey who invited each of the 100 British women to be photographed and interviewed within a setting they source as inspiration. This gives the viewer further insight into the lives, personalities and character of these admirable women. Those featured include Germaine Greer and Tessa Jowell, as well as notable scientists, restaurateurs, CEOs, authors and many more.

100 Leading Ladies’ is playing a important role in empowering future generations – an ambition shared by Dove.

For further information on the Dove Self Esteem Project (DSEP) visit: selfesteem.dove.co.uk

For further information on 100 Leading Ladies visit:www.100leadingladies.com

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Notes to editors

For further information, please contact:

Maria de la Pena MDeLaPena@Golin.com / 44 (0) 207 067 0539

Lottie Longford LLongford@GolinHarris.com/ 44 (0) 207 067 0689

*About the Dove Self Esteem Project (DSEP) The Dove Self-Esteem Project is committed to reaching 15 million young people with self-esteem education by the end of 2015.

Over the last 10 years, the Dove Self Esteem Project helped reach over 1.3 million young people in the UK with self-esteem education, including running workshops in schools with the eating disorder charity, Beat, to help young people feel body confident and resilient to social pressures about size, shape and weight.

The Dove Self Esteem Project partnered with Girlguiding in 2014 to launch the first ever body confidence badge as part of a huge programme to empower girls across the UK. The programme is called ‘Free Being Me’ and challenges young women to stand up and take action to stop unhealthy body ideals affecting the next generation of girls. Nearly 1,000 young women will be recruited and trained to deliver the Free Being Me programme by 2016. This is estimated to reach 400,000 girls and young women in the UK by the end of 2016.

Through the Dove Self Esteem Project we aim to continue to help raise self-esteem and ensure beauty is a source of confidence rather than anxiety.

** Source: Dove Girls’ Self Esteem Research 2010 and 2013

Katya Bridges - UK and Ireland Media Relations Manager

T: 01372 945925
M: 07785 450287

katya.bridges@unilever.com

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