You, me and a cup of PG

PG tips, the UK’s number one tea brand from Unilever UK, is supporting its Catch Up Cuppa campaign with a new light-hearted TV ad, on air from April 2013.

The new commercial follows PG tips ambassadors, Johnny Vegas and Monkey, on their journey home to visit their mums. Led by Monkey, who has a pack of PG tips under his arm as a gift for his mum, the pair sing along to The Supremes ‘Ain’t no mountain high enough’ while navigating the chaotic journey from the busy suburbs to the British countryside.

Upon arrival, the duo are welcomed home by their mothers (who look extraordinarily like their respective sons) and settle down for a nice cup of tea. Throughout this, both Monkey and Johnny continue their lively rendition of the Motown classic and are quickly joined by their mothers.

The scene closes with the happy foursome dancing and singing the last lines of the song – ‘to keep me from getting to you’ - while a male narrator announces the campaign strap line ‘You, Me and a Cuppa PG’.

Kate Mitchell, PG tips brand manager at Unilever UK commented:“As the biggest British tea brand[1], we’re well placed to champion such an iconic tea drinking occasion as the catch up cuppa. By launching our new TV advertising campaign with our much-loved ambassadors; Monkey and Johnny, we aim to highlight how tea has the wonderful ability to help bring people together over a brew andencourage our loyal customers to relax with a delicious cup of PG tips.

“We anticipate that the increased exposure for the PG tips brand throughout 2013 will drive excitement in the £616 million Tea market[2] and stimulate growth in the category by encouraging rate of purchase as more consumers catch up over a cup of PG tips.”

The TV commercial forms part of a £8 million marketing investment planned for the entire PG tips range in 2013 which seeks to capitalise on one of the nation’s favourite tea drinking occasions; the ‘Catch Up Cuppa’. The campaign aims to inspire consumers to think about catching up with friends and family over a cup of PG tips.

[1]Total value sales IRI MAT February 2013

[2]Total value sales IRI MAT February 2013

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