World Baking Day 2013

Conquer a cake you’ve never baked before - that’s the message to everyone for World Baking Day 2013, which takes place on Sunday 19th May.

The global event is sponsored by Stork in the UK and the theme for 2013 is to ‘Bake Brave’. From novice baker to master baker, food blogger to food celebrity, World Baking Day has been introduced to inspire people to step out of their baking comfort zone and master a cake they’ve never baked before. Step away from a simple sponge and aim higher – you might just surprise yourself with something fabulous!

Baking has never been more popular due to TV shows such as The Great British Bake Off, creating British icons of cake and baking lovers, Mary Berry and Paul Hollywood. World Baking Day has collected 100 Bake Brave recipes ranging in difficulty from ambassadors around the world; from Level 1 for a complete novice, up to Level 100 for a master baker. 

There are even recipes to try from World Baking Day ambassadors Lisa Faulkner, winner of Celebrity MasterChef and Miranda Gore Browne, FINALIST on The Great British Bake Off, to try your hand at. Rhiannon Carr, brand manager of Stork, which is sponsoring World Baking Day, said: “Whether your idea of a challenge is a simple cup cake or a twelve-tiered coffee-fudge-cookie-dough cheesecake creation, we’re hoping World Baking Day inspires people to Bake Brave on Sunday May 19. 

Within the 100 Bake Brave recipes there’s a baking challenge for everyone, from the likes of a simple vanilla cookie, to our hardest bake from Buddy Valastro, Cake Boss USA, with his level 100 recipe. It’s going to be a great day, and we look forward to people sharing their baking recipes, experiences and creations.”

The first ever World Baking Day took place in May 2012 reaching an astonishing four MILLION people in nine countries around the world – UK, Germany, Netherlands, Belgium, Poland, Turkey, USA, Canada and South Africa. This year, it is hoped that even more people will get involved – in 20 countries across six continents – by baking together and sharing recipes and results.

Pledge to Bake Brave this World Baking Day and share a picture of your creation using #bakebrave.

Visit Bake Brave 100 recipes and World Baking Day and pledge to Bake Brave. You can also get involved on Twitter via @worldbakingday or #bakebrave, or search ‘World Baking Day’ on Facebook, YouTube, Pinterest and Google+.

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