Vaseline spray and go
Skincare expert Vaseline, is set to revolutionise the skincare category this July with the launch of NEW Vaseline Spray & Go Body Moisturiser - a new ground breaking spray format, set to make moisturising quicker, easier and more convenient.
The launch will be supported with a £1m marketing spend including TV, set to break in September this year.
Rolling out from 10th July, acrossVaseline Oat Soft, Vaseline Aloe Fresh and Vaseline Cocoa Radiant,the new Vaseline Spray & Go Body Moisturiser boasts a revolutionarycontinuous spray-system which dispensesthe lotion quickly and evenly. Its fast absorbing formula, which contains purenatural extracts and Stratys-3™* multi-layer moisture, allows the lotion to absorb in seconds. The quick and convenient spray lotion is designed to lock in moisture and leave skin feeling instantly soft.
Froukje Wijbrandi, Vaseline marketing manager at Unilever UK & Ireland, says: “We are thrilled to be introducing the first ever aerosol-style moisturising spray into the market. The new format taps into the consumer demand for a convenient moisturiser that is quick and easy to use, and which also fits into their daily beauty regime. We are confident that this breakthrough innovation will attract new consumers to the category, as well as provide something new and exciting for existing users, and expect it to drive further growth into the category.”
Dermatologically approved, the newVaseline Spray & Go Body Moisturiserfollows a similar pack design to the brand’s core range of body moisturisers, making it easy for consumers to identify. The new packs also include images of each of the natural extracts used within the formula, communicating their natural properties and offering great stand-out on shelf.
- Ends -