Unilever signs up to brand new saturated fat pledge

Unilever UK & Ireland has announced today it will be in the first cohort of signatories of the latest Responsibility Deal for Public Health pledge – the Saturated Fat pledge.

The Saturated Fat pledge, the thirteenth which Unilever has signed, aims to support and enable people to consume less saturated fat in their diets, through actions such as product and menu reformulation, reviewing portion sizes, education and information, and incentivising consumers to choose healthier options.

Unilever has committed to taking action and supporting the pledge through its spreads business in particular, through three key ways:

  • Developing lower saturated fat alternatives
  • Providing consumer information and education through consumer-facing activities which promote healthy eating, highlighting the importance of reducing saturated fat consumption. This will include promoting swaps in cooking and baking, such as encouraging people who usually use butter or oil to use a lower saturated fat variant
  • Seek to improve our blends to meet consumers’ different tastes and needs where possible

The new pledge is in line with Unilever’s existing commitment to help to reduce the nation’s saturated fat intake, as outlined in the global Unilever Sustainable Living Plan – to reduce UK consumption of saturated fat to globally recognised recommended intake levels, i.e. where average intake of saturated fat should be no more than 11% of food energy. This is part of its overall commitment to double the proportion of its food portfolio that meets the highest nutritional standards by 2020, helping hundreds of millions of people around to world achieve a healthier diet.

Katya Bridges - UK and Ireland Media Relations Manager

T: 01372 945925
M: 07785 450287


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