Magnum boots sale with a kiss

Magnum, the number one ice cream brand from Unilever UK[1], is strengthening its chocolate snack offering with the launch of Magnum Kisses Tarte aux Pommes and Magnum Kisses Minis range, available to retailers from February. [1] IRI Data value December 2012.

Following extensive consumer research that identified demand for classic dessert flavours, Magnum’s latest indulgent offerings are inspired by French patisserie products.

Magnum Kisses Tarte aux Pommes will be excusive to the OOH sector for the summer and, as the only apple flavoured impulse line in the market, is perfectly positioned to tap into the classic dessert trend. Magnum Kisses Minis will launch exclusively to the IH channel and will benefit from the same luxurious taste credentials as Magnum main brand, but will come in a treat format and comprise two delicious new flavours; Crème Brûlée and Meringue Et Fruits Rouges.

Caterina Di Felice, brand manager for Magnum at Unilever UK comments: “Growing over 17% in value sales in the latest 12 months[1], Magnum’s popularity continues to gain momentum and the success of Magnum enables us to continue to offer consumers something new and exciting.

“As the only apple flavoured ice cream in the OOH market, Magnum Tarte aux Pommes promises the same taste credentials as the rest of the Magnum range, appealing to existing Magnum fans who want to try something new while attracting new consumers currently opting for a luxury on the go dessert with a first-to-market flavour.

“Magnum Kisses Minis extends the French patisserie theme to offer consumers variety in a format that is perfect for to celebrate your everyday unwind moment in an indulgent and unique way”. Communicating the product’s premium positioning, OOH Magnum Tarte aux Pommes ‘Kiss’ will be packaged in an 80ml brown and bright green box.

Magnum Kisses Minis will be packaged in a brown box with contrasting colours for each variant; crème brulee (orange and brown) and meringue et fruits rouges (pink and brown), creating distinction in the freezer.

[1]IRI Data value December 2012

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