Knorr stirs up the gravy train
As the first jelly gravy to be introduced in July 2012, Knorr Gravy Pots present one of the most innovative entries into the Gravy market in recent years and are already worth an impressive £2.7 million , taking 2% of Total Gravy.
Vanni Cataldi, Brand Manager for Knorr at Unilever UK said: “The Gravy market has grown 8.7% in value in the last year and Knorr is committed to fuelling this through continued investment into innovation and NPD.
“Our Knorr Gravy Pots use the same patented jelly format as the Knorr Stock Pots, which had a massive impact on the Stocks market when we launched them in 2008. They helped to grow an already mature Stocks sector by 27% in value between January 2008 and December 2010, with three-quarters of this growth being purely incremental. The Knorr Gravy Pot range has performed incredibly well since launch and has helped to drive incremental sales in the same way for Gravy.
“Strengthening the Gravy Pot range to include another classic flavour is a natural fit for us and we’re confident that it will continue to drive growth. We’re sure that our Onion variant will be just as popular as the existing Chicken and Beef flavours – we know that consumer interest in alternative, convenient formats that offer robust homemade taste credentials remains strong. ”
The new Knorr Gravy Pot Onion will be sold in packs of 4 with an RRP of £1.79* and is suitable for vegetarians.