Alberto Balsam Honey and Almond
Alberto Balsam is set to extend its portfolio this month by adding new variant Honey & Sweet Almond to its popular shampoo and conditioner range.
The new Honey & Sweet Almond shampoo and conditioner set has a rich almond fragrance, which is complemented by the sweet scent of honey, and willjoin the existing Honey & Sweet Almond Intensive Conditioner already in market. The ingredients have been chosen for their nourishing and moisturising properties, which help to reduce fly away hairs, resulting in smooth, sleek and shiny hair.
Marieke Bouman, Alberto Balsam Assistant Brand Manager at Unilever UK, says: “Alberto Balsam is the fastest growing mass wash & care brand with +24.8% value sales year-on-year. The number of shoppers buying Alberto Balsam has grown by 41.7% in the last five years, due to families looking for well-known branded products with a lower price point.
“We know consumers look to try new and interesting variants and fragrances so the new Honey & Sweet Almond shampoo and conditioner is a natural extension to the already established range, ultimately driving further growth into the haircare category.”
Unilever UK’s haircare portfolio, which also includes leading brandsTRESemméand Vo5, is worth over £215m and showing substantial growth at 8.2% year-on-year.
IRI/SIG Data MAT 52we 11 May 2013
Kantar WPO data 52we 11 May 2013
MAT IRI Data – 11 May, 13 – Value Sales