Noel Clarke brand building director

FMCG marketer Noel Clarke has joined Unilever UK and Ireland as its new Brand Building Director – Ice Cream following the former director Pete Harbour’s move stateside to Unilever USA.

Noel is responsible for the marketing of Unilever’s out-of-home and in-home ice cream brands including Ben & Jerry’s, Magnum and Walls’ (UK) and HB (Ireland), including popular children’s ice cream products such as Calippo and the new Haribo Push Up. Unilever is the largest manufacturer in both the £832m UK ice cream market and in Ireland and this year saw significant innovation in the form of Magnum and Carte D’Or pint tubs, Ben & Jerry’s Core Concoctions and Magnum Infinity.

Having joined Unilever from Britivic UK where he was Head of Marketing for carbonated drinks brands including Pepsi, 7Up and Tango for two and a half years, before which he led the marketing on Fruitshoot, Irish-born Noel’s marketing expertise is FMCG through and through: after graduating from Trinity College, Dublin with a degree in Economics and then completing a MBS in Marketing at Dublin City University, Noel has spent his whole career in the industry, including stints at Fosters in Australia as well as Nestlé and Weetabix in the UK.

On beginning the role, Noel said, “I am really excited about the opportunity of working on the Unilever ice cream portfolio; it’s a very dynamic category with tremendous potential to accelerate the growth in the UK and Ireland. When you add to that Unilever’s stable of world famous ice cream brands, it makes it a dream role for any marketer.”

Noel will report to Unilever UK & Ireland’s new VP Branding Building – Foods and Ice Cream, Jon Goldstone.


Notes to Editors

Katya Bridges

UK & Ireland Media Relations Manager

T: 01372 945925 / M: 07785 450287


About Unilever:

Unilever is one of the world’s leading suppliers of fast moving consumer goods with operations in over 100 countries and sales in 190. Consumers buy 170 billion Unilever packs around the world every year, and our products are used over two billion times a day. We have more than 171,000 employees, and generated annual sales of €46.5 billion in 2011.

Working to create a better future every day, we help people to feel good, look good and get more out of life with brands and services that are good for them and good for others. Our portfolio includes some of the world’s best known and most loved brands including thirteen €1 billion brands, and global leadership in most categories in which we operate. The portfolio features iconic brands such as: Knorr, Hellmann’s, Lipton, Dove, Vaseline, Persil, Cif, Marmite, Flora, Wall’s, Lynx, Sure, Cif, Domestos and Pot Noodle.

Unilever’s ambition is to double the size of our business, whilst reducing our overall environmental impact (including sourcing, consumer use and disposal). We are also committed to doing what we can to improve health, nutrition and hygiene, with a target to help more than a billion people take action to improve their health and well-being, as well as sourcing all our agricultural raw materials sustainably by 2020. All of these goals are itemised in around 60 time-based commitments in our Unilever Sustainable Living Plan.

Unilever has led the Food Producers sector in the Dow Jones Sustainability World Indexes for 13 consecutive years. We are included in the FTSE4Good Index Series and attained a top environmental score of 5, leading to inclusion in the FTSE4Good Environmental Leaders Europe 40 Index. In 2011 Unilever led the Climate Counts Company Scorecard and was named #1 in the list of Global Corporate Sustainability Leaders according to the latest survey findings from GlobeScan Inc. and SustainAbility Ltd.

For more information about Unilever and its brands, please visit Unilever.

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T: UK +44 (0)01372 945925
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