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Dove

Making a genuine difference

Dove logo: Mittig in geschwungener Schrift ist der Markenname Dove sichtbar
Seven women standing together side by side.

Dove’s Heritage

Since 1957 Dove has grown from a moisturising Beauty Bar into a global brand with a range of products including: body washes, facial cleansers, deodorants, shampoos, conditioners and all the stylish products you may need for your routine.

Dove aims to be an agent of change to educate and inspire everyone with a wider definition of beauty and to make them feel more confident about themselves.

Dove Summer Revived lotion from Dove’s gradual tan range to give skin a summer glow. Product shown with amber background

The Dove difference

In 2004, Dove began its Campaign for Real Beauty, with the creation of the Dove Self-Esteem Project. Since then, the project has helped over 94 million young people in over 154 countries! The programme includes a variety of academically verified educational resources, taught in schools and in media in order to build young people’s self-esteem. Our global mission is to reach ¼ billion by 2030.

A pic from a Dove ad campaign. Two women sit back to back. One is white with long red hair, one has vitiligo and long dark hair.

A compelling social mission

Campaigns such as Show Us, Reverse Selfie, Courage is Beautiful and Toxic Influence have contributed to Dove becoming one of the most decorated brands at the Cannes Lions International Advertising Festival. In 2023 Dove released Cost of Beauty, a campaign raising awareness of how harmful beauty content on social media is affecting kids’ self-esteem, and taking action with industry leaders to protect kids’ mental health.

Two packets of Dove Care for Men

Widening the definition of beauty

Dove is committed to widening the definition of beauty for every woman because real beauty comes in all ages, shapes and sizes. To help you enjoy your own beauty, Dove provides an extensive range of cleansing and personal care products including skin cleansing, skin care, deodorants and hair care that make a genuine difference to the condition and feel of your skin and hair.

We will continue to change beauty from a source of anxiety to a source of confidence for as many across the world.

Let’s Change Beauty

Dove deodorant

Contact Unilever about Dove

If you have any questions or comments about Dove, please visit our contact page.

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