Making a genuine difference.
In 2004, Dove began its Campaign for Real Beauty, followed by the creation of the Dove Self-Esteem Fund in 2006. It aims to be “an agent of change to educate and inspire girls on a wider definition of beauty and to make them feel mre confident about themselves”.
Dove have created a number of online-only short films, including Daughters (which was also broadcast during the Super Bowl XL), Evolution (which won two awards at the Cannes Lions International Advertising Festival), Onslaught and Amy.
Dove is committed to widening the definition of beauty for women because we believe real beauty comes in all ages, shapes and sizes. To help you enjoy your own brand of beauty, Dove provides an extensive range of cleansing and personal care products including skin cleansing, skin care, deodorants and hair care that make a genuine difference to the condition and feel of your skin and hair.
Dove is the UK’s top cleansing bar - we sold 51 million Dove bars in 2011! In fact, 10.1 million women use Dove every week in the UK.
Dove’s mission is to encourage all women and girls to develop a positive relationship with beauty, helping to raise their self-esteem, and thereby enabling them to realise their full potential. In 2005, we developed the Dove Self-Esteem Programme (DSEP) to make real changes to the ways women and girls perceive and embrace beauty.
The DSEP was established as an agent of change to inspire and educate girls and women about a positive relationship with beauty - committed to helping girls to strengthen self-esteem and build a healthy body image. Specifically we want to reach 15 million girls globally by the end of 2015, with educational interventions lasting at least an hour. We are over halfway there and have reached over 800,000 in the UK.
In 2012, Dove was awarded the All-Party Parliamentary Group on Body Image’s Body Confidence Award for the ‘Growing Up’ Campaign.