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Pot Noodle

Stir it up

Pot noodle logo
Four Pot Noodle Fusions variants on a dark background, with 'explore a world of flavour' text above, and 'new' in a circle.

The king of tasty, time-saving and convenient snacking.

Pot Noodle was launched way back in 1977 by Golden Wonder, when convenience was the future and noodles were exotic! The original idea of ‘cup noodles’ came from Japan, but it has since captured the hearts and stomachs of our nation’s youth. Since the 70s, the home of Pot Noodle is in Crumlin, South Wales, where we produce millions of pots each year.

There have been a host of exciting Pot Noodle flavours, from our classic Chicken & Mushroom, to incredibly hot Bombay Bad Boy and more recently introduced flavours: Peri Peri Chicken and Doner Kebab.

We have made a number of improvements to Pot Noodle over the last few years, and as a result we have considerably reduced the salt content across the range as part of Unilever’s continuing salt reduction programme. Contrary to popular belief, there are no artificial colours or preservatives in a Pot Noodle with all flavours being 100% suitable for vegetarians.

The launch of the brand’s 2015 advertisement, “You Can Make It”, reflected our growing ambition to help 16-24 year old consumers turn their dreams into reality.

Since then our family has continued to grow. In 2017 our fantastico Pot Pasta was born! We lost the plot in 2020, launching Lost the Pot Noodle. And most recently, delivered a flavour explosion with Pot Noodle Fusions!

Our goal is to be there for anyone and everyone that wants a bit of noodle-y goodness in their life, while spurring them on to do whatever it is that makes them happy. Life’s too short to be spent twiddling your thumbs…

An avid gamer? Have a knack for tech? An eye for film?

We’ve got your back. Get out there and STIR IT UP.


Contact Unilever about Pot Noodle

If you have any questions or comments about Pot Noodle, please visit our contact page.

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