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Remember when you were a child? How you were free to explore, returning home covered in dirt and other stains that you wore like the badges of an intrepid discoverer?
Persil is a global laundry brand known for its innovation in stain-removal technology. It is available in the form of washing liquids, capsules and powders and is effective with low-temperature washes. It is sold under the local brand names of Omo, Skip, Breeze, Ala, Wisk, Surf and Rinso in various markets.
As the first commercially available laundry detergent launched in 1909, Persil has been at the forefront of innovation for over a century, from playing a major role in abolishing ‘wash day’ at the turn of the century, which radically changed women’s roles and their working week, to being the first laundry detergent to feature a man in their TV advertising, breaking down gender stereotypes.
Throughout the years, the nature of our stains has changed but Persil has continued to lead technical innovation to deliver the best cleaning results.
In 1903, Professor Herman Giessler and Dr Herman Bauer from Stuttgart produced the world's first soap powder with a bleaching agent – Persil. Just six years later in 1909, Persil was launched in the UK as the 'Amazing Oxygen Washer'.
The wash day revolution brought about a complete change in the way washing was done.
Image used is from the Unilever archives: Persil 1991
In the 1930s, Persil employed "Expert Washers" to call upon more than six million people a year, showing them the best ways to use Persil and ease the weekly laundry burden.
Jumping forward six decades, in 1998 and 2000, Persil again changed the laundry market with the very first tablets and capsules, making washing clothes even more convenient for ever more time-poor households.
With a product to suit every consumer, Persil allows you to continue exploring and living life to the full, no matter how dirty you get in the process.
If you have any questions or comments about Persil, please visit our contact page.
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