Launched in 1969, Cif’s household cleaning products revolutionised home cleaning.
With Cif Cream, it became possible to remove stubborn dirt without damaging the surfaces, leaving a beautifully clean result. Since then, all Cif products are developed to give the best cleaning without damaging surfaces, prolonging their original beauty. Today, in more than 60 countries around the world, millions of people rely on Cif to keep their house beautiful.
In a world that doesn’t take the beauty of where we live seriously enough, Cif’s purpose is to restore the beauty of the homes & neighbourhoods that we live in because doing so has a positive effect on the well-being of the people we serve, making them feel more positive, more trusting in their surroundings & more engaged with their communities.
With a growing number of people moving to live in cities across the world, Cif has aligned with the UN Sustainable Development Goal 11 – Sustainable Cities & Communities, encouraging local communities to make use of their public communal areas & beautifying public spaces that have fallen into urban decay.
To bring this to life, Cif has been launching ‘Cif Cleans’ purpose campaigns for over 4 years, restoring beauty to public spaces & improving individual & community well-being.