From stock cubes and stock pots, to the award-winning gravy pots, there’s a Knorr product to perfectly complement your cooking. We believe that every day dishes deserve rich flavour. This is why we make our stock cubes and stock pots gluten-free so no one has to compromise on taste.
Knorr is a food brand with a wide range of soups, stock cubes, stock pots, seasonings and sauces. It is one of the world‘s largest food brands sold in more than 87 countries around the world.
This passion for flavour lies at the heart of the Knorr brand – and it’s the reason why Knorr is Unilever’s number one food brand. In the UK and Ireland, Knorr continues to bring flavour to kitchens with its trusted range of soups, stocks, and sauces.
The business began in 1838 when founder Carl Heinrich Knorr experimented with drying seasonings and vegetables to preserve their flavour, quality, and nutritional value. He set up a factory in 1838, producing the first Knorr product – which was called ‘Erbswurst’ or ‘Soup Sausage’ – a quick supplement for industrial workers. In 1873 Heinrich Knorr also dried soups which were sold in shops across continental Europe. By 1885, pre-cooked foods were developed.
Knorr revolutionized the stocks category in 2008 with the launch of its Knorr stock pot. This unique offering continues to help grow the stocks category year on year.
No audio and no captions available
Latest Innovation
Knorr has introduced its latest innovation: Cooking Pastes, designed to bring bold flavors to your kitchen in seconds. These versatile pastes can be easily scooped, swirled, or slathered onto pasta, meat, or roasted vegetables, making meal preparation quick and flavorful. The range includes options like Sundried Tomato & Herbs, Roasted Chicken with Lemon & Black Pepper, Roasted Garlic & Mushroom, and Smoked Chilli & Lime, offering a convenient way to enhance everyday dishes with rich, vibrant taste.
Esi Eggleston Bracey, Unilever’s Chief Growth and Marketing Officer, shares how our Desire at Scale marketing strategy is helping brands connect with people authentically and at speed to drive sales.
