Summary

A range of Unilever products being used, as well as advertising lifestyle imagery.

Detailed description

The text “Creating Desire at Scale” appears. The overall look is clean and modern. The curved, white U-shaped design element of the Unilever “U” branding is present throughout the video.

A woman with dark, coily hair stands outdoors. As she turns to the side she closes her eyes as she takes a refreshing sip from a bottle of water, covered in condensation. A woman opens a sachet of white Liquid I.V. Hydration Multiplier powder and sprinkles the contents into a glass of water. She is wearing a white vest top and a green and pink cardigan. The woman is wearing a gold necklace and two thin gold rings. The water and powder swirls around in a glass, fanning out to the edge of the screen.

A close-up of a blue flower appears, each petal is shown in detail.
The frame then switches to a close-up view of a bottle of Persil WonderWash, with the camera panning backward to bring more of the bottle and the background – all in deep shades of teal, blue and silver – into the frame.

The shot quickly transitions to a close up of a supermarket scence, then to a woman’s hand holding a can of Sure Whole Body Deo “Citrus Fresh”. We can clearly see the can – with bold orange writing and Sure’s signature navy blue tick logo – with the supermarket scene largely out of focus. The woman is wearing a light blue denim jacket and a maroon jumper, and as the camera pans up from her hand to her face, we see she has red curly hair and an appreciatory expression.

A smiling woman with long, brown hair wearing purple pyjamas falls in slow motion onto a bed with pink bedding in a brightly lit room. The room features teal panelled walls, a colourful wavy-patterned headboard, and large windows with yellow curtains. There are also hanging spherical lights, a plant near the window, and a cityscape visible outside. As the woman falls onto the bed, we see a vibrant explosion of multicoloured powder and flowers bursting across the room.

A woman with blonde hair lathers a bar of white soap around her shoulders. She places a bar of Dove soap onto a blue tray.

The shot transitions and zooms out to show 6 bottles of Cif Infinite Spray lined up – 2 blue, then 2 green, then 2 purple - alternating between those with white spray nozzles and slightly shorter refill bottles with white plastic caps on top.

The frame then switches to a colourful food dish, filled with rice, chicken pieces, tomatoes, courgettes, diced red onions and chopped green herbs. Small red tomatoes are thrown in the air, followed by roasted courgettes over a flame.

We then see the face and shoulders of a man with a dark beard underneath a shower, looking at peace with his eyes closed as he massages soap into his neck. The shot transitions to a bottle of Radox ‘Feel Relaxed’ shower gel filled with purple liquid as water droplets from the shower fall past in slow motion.

Next we see an ultra-close-up of a toasted burger bun, with creamy Hellmann’s Spicy Mayo being squeezed into a dollop on top. We then see another ultra-close-up of a person holding up the final burger – with crispy coated chicken breast, layers of vibrant green and purple lettuce, slices of gherkin and a visible layer of the creamy mayo – as though they are about to take a bite.

A droplet of golden liquid falls against a white background before it explodes in clear liquid, into gold and pearlescent bubbles which expand from the centre. A pale pink flower appears to the left of the shot as glistening liquid drips from its petals.

A thin white U-shaped line art appears overlaid throughout the video.