We are integrating sustainability into our brands, marketing and innovation and exploring new ideas and approaches to achieve the goals in the Unilever Sustainable Living Plan.
Employees have a key role to play. We are giving them the knowledge and tools they need to help drive our sustainable growth, particularly our marketing teams who are central to developing brands with a sustainable living purpose. We aim to use our marketing to encourage positive behaviour change and to share what we’ve learnt in this area with others. See Encouraging behaviour change.
We are integrating sustainability into the way we engage, train and reward our people and have embedded sustainability into our governance structures. And we’re collaborating with others in four areas where we’ve identified we can use our scale and influence to bring about change to whole systems.
Purpose-led brands will drive growth
Putting sustainable living at the heart of our brands is inspiring our consumers and growing our sales. The concept of ‘purpose-led’ brands is not new. Among our own brands, Lifebuoy and Ben & Jerry’s have had a social or environmental purpose at their heart since they were founded.
However, in today’s complex and interconnected world, a powerful purpose alone is not enough and brands must look their impacts up and down the value chain and across the public domain. Brands cannot do social good while harming the planet, or improve the lives of women who buy our products while ignoring the working conditions of the women who make them.