The Dove x Bridgerton Limited Edition Collection combines the brand’s well-established skin and body care expertise with two newly developed fragrance profiles - Raspberry Rendezvous and Love & Meadows, inspired directly by the period drama’s signature Regency glamour. These scents have been co-created with Netflix and are inspired by the series, a first for the brand.
Developed with a clear strategic focus on driving growth in the personal care category, the new range is designed to engage Gen Z, younger millennials and Bridgerton fans of all ages. Aiming to rejuvenate brand relevance, the new range aims to drive incremental sales uplift for retailers, prompting shoppers to add these collectible products alongside their usual body care routine.
This partnership is a perfect example of how Dove can connect with new audiences by embedding itself within a cultural phenomenon,
Libby Shiel, Dove Skin Cleansing & Masterbrand Marketing Manager
“By uniting Dove’s Advanced Care formulas with the intrigue and elegance of Bridgerton, we’re creating something that not only delights fans of the series but also invites younger consumers to reappraise the Dove brand. This collaboration will bring real excitement to the personal care category with highly engaging in store activations sure to drive incremental purchases and therefore category value.”
