Today, Dove Men+Care announced a multi-year partnership with the Guinness Six Nations, building on the brand’s global rugby portfolio including partnerships with the English, Irish, Scottish, Welsh and Italian rugby unions.
Dove Men+Care will be working with the Guinness Six Nations to champion the values of the game of rugby, centred around care, honour and respect, shown by players, officials and fans throughout the Championship.
Carlos-Javier Gil, Global Vice President of Dove Men+Care, said: “Rugby shares many of Dove Men+Care’s brand values - care, honour and respect – and we’re incredibly excited to continue our commitment to rugby by partnering with the Guinness Six Nations. We recognise rugby as a platform to positively impact lives through championing an inclusive vision of care and challenging male stereotypes.”
Rupert Hunter, Six Nations’ Chief Commercial Advisor said: “We are delighted to welcome Dove Men+Care to the Guinness Six Nations partner family. The brand already has a strong association with rugby, but we look forward to expanding their reach further through the scale of our television and digital audience around the world and working together to develop a range of compelling fan-focused initiatives.”
This announcement follows a busy 2019 for Dove Men+Care with the brand launching its emotive film series titled, ‘Care For Every Position You Play’, giving a unique insight into how the world’s best players balance pursuing excellence on the pitch with caring for their families at home.