When you smell good, good things happen. You’re a little more confident and life opens up a world of possibilities. We believe that attraction is for everyone and between anyone. It doesn’t matter your race, your sexuality, or your pronouns. If you’re into it and they’re into it, we’re into it. That’s The Lynx Effect.
Our Products
We’ll keep it short and sweet: we design awesome fragrances so you can smell irresistible. All day. All over.
What do we mean by awesome? Well, we create relevant and unexpected fragrances that often rewrite the rules of traditional masculine scents – by putting a modern twist on classic structures and notes. We know our sandalwood from our cedarwood, and we’re proud to be fragrance geeks behind the scenes.
But our products don’t just smell amazing – they really do the job, with our dual action technology that busts odour and boosts fragrance. They feel great to use too, and they look great on your shelf or in your bag.

Latest Innovation
Lynx’s latest breakthrough is its Whole Body innovation, including the new Lynx Lower Body Spray, designed for use beyond just the underarms. The spray features Unilever’s proprietary Odour Adapt™ technology, which adapts to the different odours found across the body to provide up to 72 hours of freshness. It’s gentle on skin, alcohol-free, and accredited by the British Skin Foundation. This launch extends Lynx’s mission from a fragrance leader to a creator of more holistic, skin-friendly personal care solutions.

Contact Unilever about Lynx
If you have any questions or comments about Lynx, please visit our contact page.