Fragrances can make us feel a whole range of emotions. The familiar and welcoming smell of our homes partly comes from the cleaning products and cosmetics we use.
Many people enjoy using fragranced products. To create them we only use high-quality ingredients that meet global standards set by the International Fragrance Association (IFRA). In addition, we apply our own rigorous internal standards to ensure all ingredients are safe to use. We often go beyond local regulations and, when we do, we require our partners and suppliers to meet these stricter standards.
Scent preferences vary around the world and creating fragranced products people enjoy is both an art and a science. Our teams work in close partnership with leading fragrance houses to develop great smelling fragrances for use in our products.
Our view on some specific fragrance ingredients
- Musks provide long-lasting fragrance notes. Synthetic musks, such as nitromusks and polycyclic musks (PCMs) were developed as ethical alternatives to animal musks. We have stopped using synthetic nitromusks because they can accumulate in the environment. Wherever possible we use alternatives to polycyclic musks that can deliver similar long-lasting fragrance notes.
- We do not use Diethyl phthalate (DEP), which is a solvent used to mix fragrance ingredients. Instead, we use other approaches to bring together fragrance ingredients.
- Lyral is a common fragrance ingredient with floral notes. With new evidence of a rising level of allergies we have stopped using lyral in new fragrance formulation and are working to remove it from existing fragrance formulations by mid 2017.