Unilever’s ‘United We Stand’ film series aims to shine a light on the diversity and range of lived experience of the LGBTQIA+ community across the UK, by celebrating the untold stories of Pride as part of Unilever’s on-going commitment to help support a more inclusive society.
Working with film-maker Jess Kohl, the short-film series shares the voices and experiences of everyday queer British life not always shared in mainstream media. Stories include Aamir and Amir who were the first gay South Asian couple to be married in Bradford, AJ and Kai who are two young trans men in their early twenties growing up in Liverpool, Martina who transitioned later in life and now lives in rural Yorkshire and Millie who lives in London.
The series has been created in partnership with Superdrug, as part of a longstanding Pride partnership with Unilever. For the fourth consecutive year, Unilever and Superdrug are also continuing to support Switchboard Helpline by donating money as well as helping to raise awareness of the charity. Founded in 1974, Switchboard operates a nationwide helpline which offers the community a safe space to discuss sexuality, gender and identity. The helpline is open 365 days a year thanks to dedicated volunteers.
Unilever and Superdrug have made a joint £50,000 donation as well as launching limited-edition Close-Up, Vaseline, Lynx and Simple Pride products, available exclusively in Superdrug stores throughout the year, which all include the Switchboard logo and number to help raise awareness of the charity and their services to millions of people across the UK who may need it.
Over the past year, as people have had to stay at home more, Switchboard’s remote services have become more needed than ever. In 2020, contacts to their services were up 15% and contact via their instant messaging service reached an all-time high. The donation from Unilever and Superdrug will provide significant support to the charity, funding 170,000 minutes of their volunteers’ time which is the equivalent to almost six months worth of support for the charity. This year’s partnership will also specifically fund new resources to help improve Switchboard’s education and training programmes for its 200+ volunteers.