Unilever is going beyond labelling requirements by disclosing fragrance ingredients online in Europe, starting with France and the UK making it the first consumer goods company to disclose fragrance ingredients in the UK.
The move builds on the commitment Unilever made last year, to build trust in its brands by providing in-depth product and ingredient information for its home care and personal care products.
The transparency initiative launched in 2017, saw the introduction of a new “What’s in our Products” section on Unilever websites, to provide information beyond the label such as Unilever’s approach to developing safe products, explanations of ingredient types and support for people with allergies to find suitable products.
Individual product information will now be updated to include fragrance ingredients for home care and personal care products (down to 0.01% of the product formulation) along with details about how they are used and the role they play in creating the fragrances that people know and love.
Unilever’s Chief Research and Development Officer, David Blanchard said; “We know how important fragrances are to people - they want products that make them look good, feel good and smell good. We’re excited to take the next step in our transparency journey, delivering on our promise to give people the information they need to choose the right products for them. People want to know more about fragrance ingredients and how we create scents for the brands they love. We’re happy to be making this information available online across Europe in 2018.”
Launching first in the UK and France, the fragrance disclosure initiative will roll out across all European countries by the end of 2018.
Find out more about our ‘What’s in our products’ platform here.
About Unilever
Unilever is one of the world’s leading suppliers of Home Care, Personal Care and Food & Refreshment products with sales in over 190 countries and reaching 2.5 billion consumers a day. It has 169,000 employees and generated sales of €53.7 billion in 2017. Over half (57%) of the company’s footprint is in developing and emerging markets. Unilever has more than 400 brands found in homes all over the world, including Persil, Dove, Knorr, Domestos, Hellmann’s, Lipton, Wall’s, PG Tips, Ben & Jerry’s, Magnum and Lynx.
Unilever’s Sustainable Living Plan underpins the company’s strategy and commits to:
- Helping more than a billion people take action to improve their health and well-being by 2020.
- Halving the environmental impact of our products by 2030.
- Enhancing the livelihoods of millions of people by 2020.
The USLP creates value by driving growth and trust, eliminating costs and reducing risks. The company’s sustainable living brands are growing 50% faster than the rest of the business and delivered more than 60% of the company’s growth in 2016. Unilever was ranked number one in its sector in the 2017 Dow Jones Sustainability Index. In the FTSE4Good Index, it achieved the highest environmental score of 5.
It led the list of Global Corporate Sustainability Leaders in the 2017 GlobeScan/SustainAbility annual survey for the seventh year running, and achieved four A ratings across Climate Change, Water, Forests and Supplier Engagement in CDP's 2018 Global Supply Chain report. Unilever has pledged to become carbon positive in its operations by 2030, and to ensure 100% of its plastic packaging is fully reusable, recyclable or compostable by 2025. For more information about Unilever and its brands, please visit www.unilever.com. For more information on the USLP: www.unilever.com/sustainable-living/