Unilever announces new ingredient transparency initiative for its home and personal care brands
Unilever today announced a new transparency initiative to provide people with access to additional ingredient information about its home and personal care products.
The initiative goes beyond labelling requirements to provide in-depth product and ingredient information. Launching in the US and Europe, the initiative includes:
- Fragrance ingredient disclosure. This year Unilever will start to voluntarily disclose online the fragrance ingredients included in individual products (down to 0.01% of the product formulation) along with details of the scent the fragrance ingredients bring to the product. Unilever aims to complete this by 2018.
- A What’s in our Products section on Unilever websites. The new section provides people with access to information beyond the label, such as Unilever’s approach to developing safe products, explanations of ingredient types and answers to common questions. Individual product information, which will be updated to include the fragrance ingredients, is also provided so that people can look up ingredients and understand their function on the product.
- Enhanced fragrance allergen information. In Europe, Unilever products are already labelled with fragrance allergens in line with regulations. In addition, our new voluntary online search tool will be launched to support people with allergies to find suitable products for them. In the US, Unilever will voluntarily expand its labelling of fragrance allergens on pack to cover the full Unilever personal care portfolio.
“We are committed to ensuring people have the information they need to choose the right product for them. So that is exactly what we are doing, going the extra mile beyond what is already on the label. We strongly believe that providing this transparency will help build further trust in Unilever and our brands,” said Unilever’s Chief Research and Development Officer, David Blanchard.
The transparency initiative is available via the ‘What’s in our Products’ section of Unilever websites. Today it has launched in the US, UK, Netherlands and Germany with more European countries due to come online soon.