Unilever UK has been confirmed as a founding partner of Heads Together, the new campaign created and launched by TRH The Duke and Duchess of Cambridge and Prince Harry that aims to end the stigma around mental health. The Heads Together campaign will see Their Royal Highnesses working in partnership with a group of inspiring charities to change the national conversation on mental wellbeing.
This morning’s campaign launch at Queen Elizabeth Olympic Park showcased the innovative work of the Heads Together charity partners who have already achieved so much in tackling stigma, raising awareness and providing vital help for people experiencing mental wellbeing challenges. The charity partners support a wide range of issues in the sphere of mental health that are close to The Duke and Duchess of Cambridge and Prince Harry’s passions.
One such charity is CALM, the Campaign Against Living Miserably who, together with Unilever brand Lynx embarked on a project to highlight suicide as the biggest single killer of males aged 20-45 through the Bigger Issues campaign in 2015.
Under the Unilever Sustainable Living Plan the company has a goal to help more than 1 billion people take action to improve their health and wellbeing and this partnership will further support this endeavour.
Gina Boswell General Manager, Unilever UK&I says: “The time is right to shine a light on this vitally important public health issue and to break down the barriers that often prevent people from opening up and seeking support. We need perceptions to change so that physical and mental wellbeing are viewed equally and, as a founding partner, we are confident that Heads Together can help change the conversation and end stigma.”
“Bringing together partner charities in this way under the Heads Together campaign will hugely increase the chances of people being reached with the right mental wellbeing support, when and where they need it most. It is fantastic to see such high profile focus on a cause that at Unilever we are striving to address every day through our own award-winning mental wellbeing programme,” adds Gina.
“Unilever is committed to support the holistic wellbeing of our employees and help them work with purpose to be the best they can be. Through our ‘#1chat1call1 click’ campaign we have set the ambition that everyone should know with confidence and without fear they are never far away from the help and support they need.”
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Notes to editors
For more information please contact: Adam Fisher, UK & Ireland Media Relations Manager
T: 02 07822 5082
For Heads Together, please contact: Julie Burley
T: 07974 302999
E: Julie.Burley@Headstogether.org.uk
- Unilever UK was named winner of the Bupa Employee Wellbeing Award at Business in the Community’s 2015 Annual Responsible Business Awards and was this year reaccredited by the Business in the Community, having demonstrated continuous and positive impact of its company Wellbeing programme.
- Heads Together charity partners are: Anna Freud Centre, Best Beginnings, CALM – The Campaign Against Living Miserably, Contact (a military mental health coalition), Mind, Place2Be, The Mix, and YoungMinds
About Unilever:
Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in over 190 countries and reaching 2 billion consumers a day. It has 172,000 employees and generated sales of €48.4 billion in 2014. Over half (57%) of the company’s footprint is in developing and emerging markets. Unilever has more than 400 brands found in homes around the world, including Persil, Dove, Knorr, Domestos, Hellmann’s, Lipton, Wall’s, PG Tips, Ben & Jerry’s, Marmite, Magnum and Lynx.
Unilever’s Sustainable Living Plan (USLP) commits to:
- Decoupling growth from environmental impact.
- Helping more than a billion people take action to improve their health and well-being.
- Enhancing the livelihoods of millions of people by 2020.
Unilever was voted Britain’s Most Admired Company 2015 and was ranked number one in its sector in the 2015 Dow Jones Sustainability Index. In the FTSE4Good Index, it achieved the highest environmental score of 5. It led the list of Global Corporate Sustainability Leaders in the 2015 GlobeScan/SustainAbility annual survey for the fifth year running, and in 2015 was ranked the most sustainable food and beverage company in Oxfam’s Behind the Brands Scorecard.
Unilever has been named in LinkedIn’s Top 3 most sought-after employers across all sectors.
For more information about Unilever and its brands, please visit www.unilever.com. For more information on the USLP: www.unilever.com/sustainable-living/