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Unilever rolls out 250 calorie cap commitment for ice cream

Unilever UK & Ireland has confirmed that from spring 2016 its entire adult single-serve ice cream range will contain 250 calories or fewer.

Magnum Classic Naked

Unilever UK & Ireland has today confirmed that from spring this year its entire adult single-serve ice cream range will contain 250 calories or fewer.

Under the Unilever Sustainable Living Plan the company is helping millions take action to improve their health and well-being. Central to this are great-tasting products and access to an increased choice of products that are lower in calories. These include ranges to suit changes to consumers’ lifestyle and home time habits such as Cornetto miniature or Magnum mini.

The move follows the successful introduction of 110kcal or fewer across the children’s ice cream range and with no change to recipes it will mean the great taste of Unilever ice cream brands like Magnum that people love will be unaffected.

Noel Clarke, Brand Building Director for Ice Cream, Unilever UK & Ireland, explains: “We have introduced this 250 calorie cap to help make it easier for our consumers to make informed and healthier choices when enjoying their favourite ice creams as part of a balanced lifestyle.

“It was important there be no compromise to taste or quality and that’s exactly what we’ve delivered. Our products will still taste as good as ever, but through a process of development and resizing we will ensure our entire single-serve ice cream portfolio will contain 250 calories or fewer.”

The Unilever Sustainable Living Plan was launched in 2010 with a goal to help more than 1 billion people take action to improve their health and well-being.

About Unilever:

Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in over 190 countries and reaching 2 billion consumers a day. It has 172,000 employees and generated sales of €48.4 billion in 2014. Over half (57%) of the company’s footprint is in developing and emerging markets. Unilever has more than 400 brands found in homes around the world, including Persil, Dove, Knorr, Domestos, Hellmann’s, Lipton, Wall’s, PG Tips, Ben & Jerry’s, Marmite, Magnum and Lynx.

Unilever’s Sustainable Living Plan (USLP) commits to:

  • Decoupling growth from environmental impact.
  • Helping more than a billion people take action to improve their health and well-being.
  • Enhancing the livelihoods of millions of people by 2020.

Unilever was voted Britain’s Most Admired Company 2015 and was ranked number one in its sector in the 2015 Dow Jones Sustainability Index. In the FTSE4Good Index, it achieved the highest environmental score of 5. It led the list of Global Corporate Sustainability Leaders in the 2015 GlobeScan/SustainAbility annual survey for the fifth year running, and in 2015 was ranked the most sustainable food and beverage company in Oxfam’s Behind the Brands Scorecard.

Unilever has been named in LinkedIn’s Top 3 most sought-after employers across all sectors.

For more information about Unilever and its brands, please visit www.unilever.com. For more information on the USLP: www.unilever.com/sustainable-living/

Adam Fisher

T: 01372 945925
M: 07785 450287

Adam.Fisher@unilever.com

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