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Unilever UK encourages households to recycle

Unilever UK is celebrating Recycle Week 2015 by encouraging the event’s theme of raising awareness of items which can be recycled throughout the home.

The annual event which is overseen by the Waste & Resource Action Programme (WRAP) under the Recycle Now brand, is delivered in partnership with councils, retailers, schools and community groups. Now in its twelfth year, this year’s theme aims to educate householders on what they can and cannot put in their recycling bins.

Unilever UK works with its partners to help consumers with their domestic waste disposal habits on a number of areas including diverting used tea bags from going to landfill and instead encouraging people to place them in their council food waste collection. Our new lighter weight tea bags (0.2g lighter per bag) are helping to reduce our impact.

With recycling rates shown to be weaker in the bathroom compared with the kitchen, Unilever UK is keen to improve consumers’ understanding of which materials can be recycled. To help address this and to improve household recycling habits, we recently launched a new two year partnership with Greenredeem whose digital platform gives us the opportunity to talk directly to householders to inspire, motivate and educate them to recycle more through offering rewards and incentives. The new partnership was kicked-off by linking active programmes by Persil, PG tips and Dove to Comic Relief 2015.

On a broader global approach, Unilever has set itself a target of halving waste associated with the disposal of its products by 2020. Within the Unilever Sustainable Living Plan, the business is committed to reducing its waste throughout the entire value chain. This includes innovating product packaging by increasing the use of recycled and renewable material, to driving positive behaviour change amongst consumers.

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Notes to editors

About Unilever:

Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in over 190 countries. We work with 174,000 colleagues around the world and generated annual sales of €49.8 billion in 2013. Over half of our company’s footprint is in the faster growing developing and emerging markets (57% in 2013). 

Working to create a better future every day, we help people feel good, look good and get more out of life. Our portfolio includes some of the world’s best known brands, 14 of which - Knorr, Persil / Omo, Dove, Sunsilk, Hellmann’s, Surf, Lipton, Rexona / Sure, Wall’s ice cream, Lux, Flora / Becel, Rama / Blue Band, Magnum and Axe / Lynx - now generate a turnover of €1 billion or more.

Our ambition is to double the size of our business, whilst reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals, we have defined nine commitments, underpinned by targets encompassing social, environmental and economic areas. See more on the Unilever Sustainable Living Plan at www.unilever.com/sustainable-living/

Unilever has been recognised in the Dow Jones Sustainability World Indexes for 14 consecutive years. We are included in the FTSE4Good Index Series and attained a top environmental score of 5, leading to inclusion in the FTSE4Good Environmental Leaders Europe 40 Index. Unilever has been named sector leader of the CDP’s Forests programme for three consecutive years, and in 2014 led the list of Global Corporate Sustainability Leaders in the GlobeScan/SustainAbility annual survey - for the fourth year running. Unilever was named LinkedIn’s third most sought-after employer worldwide in 2013.

For more information about Unilever and its brands, please visit www.unilever.co.uk

Adam Fisher

T: 01372 945925
M: 07785 450287

Adam.Fisher@unilever.com

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