PG Tips launches first machine compatible tea capsules
PG tips launches new range of tea pod capsules compatible with Nespresso machines, to offer consumers their favourite tea at the push of a button
PG tips, the UK’s number one tea brand from Unilever UK, has launched a range of tea pod capsules compatible with Nespresso machines, to offer consumers their favourite tea at the push of a button.
The four-strong line-up includes a brand new variant from PG tips – Black Tea Caramel & Vanilla. The new flavour taps into the growing consumer appetite for new tastes and flavours within the category.
Green Tea and caffeine-free options Peppermint and Raspberry & Apple make up the rest of the range, reflecting the huge growth currently unfolding across the Fruit, Herbal and Green tea sectors within the Hot Beverages category. Green Tea and Peppermint are perfect for supporting consumer’s New Year’s resolutions to be healthier, and Raspberry and Apple is the ultimate summer hot drink.
Lola Danlos, Brand Manager for PG tips at Unilever UK, comments: “Our new range of machine compatible capsules is a first for the UK market. The pods offer consumers a new and convenient format, with great tasting tea at the push of a button.”
PG tips capsules tap into the increasing popularity of capsuled beverages. Worth £105 million, capsules are the fastest growing segment in hot beverages, growing 36% in the past year.