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Unilever rolls out Dove Men+Care Shower Tool

Unilever UK is set to drive further growth through innovation within the shower tool category with the launch of its new Dove Men+Care Shower Tool, which follows on from the incredibly successful launch of the Lynx Manwasher last year.

Available to pre-order now, the Dove Men+Care premium Shower Tool demonstrates Unilever UK’s ongoing commitment to driving category growth through new product development.

Performing exceptionally well with £0.7m retail sales value to date[1], the Lynx Manwasher has driven incremental sales into the toiletries category since its launch. Data has revealed that the unique shower tool has boosted showergel usage amongst men as a result of them paying more attention to areas that were previously overlooked within their shower routine[2].

Kavi Tolani, brand manager for Male Skin Cleansing at Unilever UK says: “A third of all UK men use shower accessories and worryingly, we know it’s not always their own. The Lynx Manwasher was designed specifically with them in mind, providing a masculine, highly durable tool with dual sided cleaning from a brand they love. We expect the Dove Men+Care Tool, a slightly more premium offering aimed at men with sensitive skin, to be just as incremental to the market, with a combined opportunity worth £3 million in retail sales.”

[1]Internal EPOS sales tracker

[2]Kantar Worldpanel Usage: 12 m/e December 2011, US, Males

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