What's in our products

Read up on what goes into your favourite home and personal care products. The products listed below will only show products available in the country you live in.

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Impulse

Impulse was originally launched in South Africa in 1972 as a ‘perfume deodorant’, the first product to combine fragrance with deodorant. In 1979 its popularity spread to the UK where it rapidly built up a significant share of the deodorant market. Since its launch, each Impulse variant has been founded on the brand’s fragrance heritage and quality. The brand’s slogan Live Life on Impulse has developed over the years using music as a platform to reaffirm Impulse’s mission to inspire females and feel more empowered.

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Lynx

Originally launched in France back in 1983 (under the name Axe), Lynx was introduced to the UK a couple of years later in 1985. Lynx originally came in three fragrances: Amber, Musk and Spice. Since then, the Lynx Institute of Attractiveness has created dozens of great fragrances, and introduced body sprays, deodorants, anti-perspirants, shower gels and hair products.

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Matey

Matey is one of the UK’s oldest children’s bubble bath brands launching in 1958. Max, Molly and Pegleg have made sure that bath-time remains fun with long lasting bubbles that are kind to children’s skin and trusted by parents throughout the UK and Ireland.

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