VO5 offers an exciting range of shampoos, conditioners, treatments and styling products to help you prep, style and finish your hair so you can look your very best. And for guys, VO5 Extreme Style means the very latest innovation at your finger tips, whether you’re into messed up looks or like to be groomed to perfection. Over 10 million people around the world buy VO5 every year.
Express yourself with VO5, the UK’s NO.1 styling brand
At VO5 it’s all about self-expression. VO5 was created in the heyday of Hollywood glamour to ensure screen stars' hair looked and felt great. More than 60 years later, the brand continues to offer a broad range of great-performing products, trend-led innovation and hair-inspiration to women across the country.
Whatever hairstyle you want to achieve, VO5 has the collection to match. Get gravity defying volume with Plump It Up, smooth and lustrous locks with Smoothly Does it, conditioned and radiant tresses with Nourish My Shine or pick and mix from the Give Me texture range to express your tousled style. To cleanse and condition your hair before you start, VO5’s shampoo and conditioner duos provide the ultimate prep to power your styling.
Break the Mould with VO5 Extreme Style, the NO.1 men’s styling brand VO5 Extreme Style is the most used styling brand among British men. Its success is down to great-performing products, consistent advertising and constant, salon-led innovation. The brand has a history of being the first to bring men high-performance, salon-inspired innovation at a reasonable price.
Our Matt Gel innovation was the first to be launched in the UK, getting there even before the salons. Our latest innovation sees VO5 Extreme Style launch its first men’s shampoo and conditioner range providing the ultimate prep for the ultimate style. Break the Mould.