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Sure launches new antibacterial odour protection antiperspirant range

Sure, the world’s No.1 antiperspirant brand from Unilever UK, has launched its new Sure Antibacterial Odour Protection range

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Sure, the world’s No.1 antiperspirant brand from Unilever UK, has launched its new Antibacterial Odour Protection range, available across both male and female variants.

The Sure Antibacterial Odour Protection range consists of: Sure Antibacterial Odour Protection Compressed APA, Sure Antibacterial Odour Protection Regular APA and Sure Antibacterial Odour Protection Roll on. This innovative range, with Sure MotionsenseTM technology, is proven to reduce 90% of odour-causing bacteria and is designed to tap into the consumer demand for cosmetic products with antibacterial properties, which has seen success across other categories.

Claudio Bellen, Brand Manager for Sure at Unilever UK, says: “Consumers have identified body odour as their number one concern due to its high impact on social confidence, which is why Sure have introduced an antibacterial range of antiperspirants - to stop bad odour at the source. The new Sure Antibacterial Odour Protection reduces 90% of odour-causing bacteria to provide optimum sweat protection for 48h, keeping you fresh and confident throughout the day”.

The new variant is packaged in two formats – one for men and one for women.

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