Hellmann’s turns up the heat
Hellmann’s, the UK’s number one mayonnaise brand from Unilever UK, is set to reinvigorate the UK Dressings market with the launch of a new, premium range of BBQ and Hot Sauces.
Rolling out to all channels in April, the 10 strong line-up of premium sauces fall into three innovative sub-ranges:
- x4 Grilling BBQ sauces in 200ml glass cognac bottles – Smokey American, Spicy Brazilian, Sticky Japanese and Sweet Australian
- x3 Hot & Spicy sauces in 210ml premium glass bottles – Mexican Chipotle, Jamaican Habanero and Moroccan Harissa
- x3 Smooth & Creamy sauces in squeezy 250ml bottles - Burger, Hot Garlic Chilli and Garlic & Herb
Each of the new sauces offer something completely unique, introducing British consumers and existing Hellmann’s Mayonnaise fans to a global palate of premium and multidimensional ingredients and flavours sourced from around the world, including Jamaican Habanero, which comprises caramelised mango puree with fiery habanero chilies, and Japanese Sticky Grill which fuses chilli peppers with the famous Kikkoman sauce.
Hannah Webb, Brand Manager for Hellmann’s, comments: “With summer fast approaching, we cannot wait to offer barbecue-lovers and grillmasters a brand new range of premium and contemporary sauces to use alongside their favourite mayonnaise. Our new range of BBQ and Hot Sauces will introduce a global palate to the UK BBQ occasion with delicious and eclectic flavours inspired by food cultures from around the world that are sure to excite British consumers and mayonnaise fans alike.”