Meeting market expectations
So what is our secret? Our business depends on creating products that feed consumer need and provoke consumer demand.
In the last two years, we’ve sustained a pipeline of product development that has driven our growth, including the Lynx 24-hour formula, which was the fastest-moving SKU in the US across all product types; Sure Active Response; and Sure Crystal, to name but a few. Our projects are focused on markets and consumers in many parts of the world, and that in itself creates complex challenges about ingredient sourcing and market expectations.
Modern deodorants are sophisticated products and are developed as a result of scientific research across a wide range of disciplines. The work is diverse and includes looking into the intricacies of new formulations, product structures, applicators and their effects on skin and sensory characteristics.
