Conducting our business with integrity
We're guided by clear values and standards. These are set out in our corporate purpose and given practical application in our code of business principles.
Our corporate purpose states our dedication to the quality of life of consumers everywhere. We’re here to provide unique and effective brands, with products that are useful in the real world, fire the imagination and make people look and feel good.
In the process of making and marketing these products, we treat all stakeholders with integrity. Our code of business principles explains in detail how these relationships should be managed. Consumers, employees, suppliers, competitors, shareholders… we apply the highest standards of ethics and consideration to all. We also include local communities and the natural environment amongst our key stakeholders, treating them with equal care and respect.
To make sure the code is understood throughout our business, we’ve set up a code committee, which helps put it into practice. We also operate a confidential ‘ethics’ hotline, so people can report instances where they think the code may have been breached.
