Key accountabilities
Brand plans:
- Interpret European category plans to enable development of specific local brand plans
- Implement integrated above and below the line brand plans including PR, events and sponsorship
- Manage the local activation of new product development
- Manage the brand budget
- Adjust brand plans in the light of new category understanding, competitor activity or changes in business group strategy
- Liaise closely with European category marketing members to ensure consistency between marketing, category and customer plans
- Work with business group operations manager to ensure no conflict exists across portfolio activity; marketing plans are implemented down to individual channel level; and maximum synergy is achieved between customer and brand objectives
Media:
- Own the local communication channel planning process
- Brief all media requirements to media manager / agency
- Development of media brief / media plan
In respect of the European-category to:
- Input local consumer and brand insight into Innovation projects run by European-category
- Feedback to European category team any issues with the brand in the local market
- Identify gap areas in consumer understanding and ensure that these are covered – either via European research or via category specific UK research
- Identify innovation ideas / opportunities and feedback to European-category
In respect of consumer understanding:
- Champion on a continuous basis consumer understanding to secure a truly consumer-led vision and strategy
- Understand broad consumer trends and also specific consumer issues with the brand
- Assimilate and interpret the Brand Health Check and other Quantitative data – feedback internally and to European-Category
- Understand and use appropriately a broad range of ad hoc research tools
Direct reports
Brand assistant/trainee.
Knowledge, skills & experience
- 5-6 years marketing experience
- Minimum 3-4 years proven results in brand management positions
- Proven experience of adapting brand mixes and of developing and implementing effective and integrated local brand plans
- Ideally, experience of European/Global categories
Key differentiatiors
- Obsessive consumer intimacy
- Excellence in marketing execution
- Enthusiasm for challenging established philosophies - dare to be different!
Package
Dependant on experience and size of brand and role:
- Package of circa £57K + (inclusive of car or car allowance, final salary pension and private healthcare)
- Potential annual bonus of up to 40% of annual salary, dependant on business and individual performance
- Share options scheme
